For leadership teams of companies and organisations

Know what is holding growth back. Agree what to do next.

Growth OS turns what your leadership knows into one confirmed diagnosis of the business, and the diagnosis into a 90-day plan with one outcome, an owner, a deadline and a measure.

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What you leave with

One priority, and a Quarter your team can run.

The report names what is holding growth back. The Quarter turns it into one outcome with an owner, a measure and a date to review the evidence.

Example QuarterAn example of the structure, not a customer result
Growth focus

Decide who the company is for.

The diagnosis found effort spread across every market that would buy, so acquisition cost rises while win rates fall.
Outcome
Win more of the customers the company is built for
Owner
Commercial director
Measure
Win rate on opportunities in the two chosen segments, against the current baseline
Next review
Evidence review in week six

Agreed actions

  1. Rank current customers by margin, retention and sales cycle, and choose two segments.
  2. Agree in writing which opportunities to decline.
Customer stories

What changed when the constraint had a name.

B2B software, about 35 people

More leads were not the answer

Situation
Marketing spend had doubled over two years while revenue grew far less. Leadership believed it needed more leads.
Constraint
No defined target market. Asked who the primary customer was, the leadership team gave four different answers.
Observed result
Acquisition cost fell and the win rate on well-fitting accounts rose. The team held fewer sales conversations, and better ones.
The work undertaken
  • Ranked existing customers by margin, retention and sales cycle, and chose the two segments the evidence supported.
  • Rewrote the positioning, website, sales deck and outbound scripts around those segments.
  • Agreed in writing which opportunities to decline, with sales compensation adjusted so declining cost nothing.
  • Added a weekly review of fit for every new opportunity.
Direct-to-consumer brand

Growing, but starting from zero every month

Situation
Revenue was growing, but paid acquisition had become the largest cost in the business, margin was eroding and the share of returning customers was falling.
Constraint
Retention had no owner, no programme and no measure. Nobody could say why customers did not come back.
Observed result
Repeat purchase rose through the quarter and customer lifetime value recovered, so the same advertising budget bought customers worth more.
The work undertaken
  • Named one owner for retention, with one number reviewed weekly.
  • Set up an exit survey and five customer calls a week, summarised monthly.
  • Launched replenishment reminders and a second-purchase offer timed to the buying cycle.
  • Put returning-customer revenue beside new-customer revenue in every weekly report.
Professional services, about 20 people

Not too expensive, priced on cost

Situation
Strong client results and referrals, yet proposals were discounted before clients pushed back and profit was thin. The firm believed it was too expensive.
Constraint
Fees were set from cost and day rates, never from the outcomes the work produced, so conversations turned on price.
Observed result
Margins improved as the new offers held their price, and deals turned on fit rather than rate. Two clients accepted fees the firm would previously have discounted.
The work undertaken
  • Documented the outcomes of the last twenty engagements.
  • Rebuilt three core offers at fixed prices anchored to that documented value.
  • Rewrote the proposal so the client's outcome comes before the fee.
  • Used the new pricing on every proposal for the quarter, with a win-loss log.

Real engagements from Growth OS's development period. Companies are anonymised. Results are observations from the engagement; no figures are published.

How it works

Three stages, one connected cycle.

01

Understand the business

Your profile, financial picture and an executive interview, then a diagnosis across six layers of the business. Ask colleagues where their knowledge is needed.

02

Agree the priority

Confirm the answers and receive the report: the constraint, the evidence behind it and what it costs. Discuss it with your strategist and decide.

03

Execute and measure

Commit to one outcome with an owner, a deadline and a measure. Record progress and review the evidence at the agreed date.

Everything saves as you go. See each step and the six layers in the method

Your AI Launch Kit

Give your team’s AI one shared direction.

Start with a clear business priority before adding more AI tools. Your Growth Blueprint, 90-Day Growth Plan and AI Launch Kit give your team a common starting point: the goal, the evidence, the agreed work and what still needs to be decided.

01

Understand the business

Bring the confirmed diagnosis and a dated snapshot of permitted business context, commercial position and available Digital Intelligence to your AI.

02

Work from the same plan

Use the recorded owners, dates and progress of your 90-Day Growth Plan, with fixed Growth Action methods and approved adaptations kept distinct.

03

Review together

Use shared adviser instructions, team prompts and a weekly evidence review to connect proposed work to the company’s direction. Your team keeps the decisions and approvals.

A downloadable context package for an AI service your company authorises. It does not train a model, connect to your systems or give an agent permission to act. Missing information stays visible. Talk to us about your company’s AI starting point

Who it is for

For leadership teams that need to agree the next move.

Companies and organisations in any market, from founder-led businesses to established groups.

Most useful when

The team is capable and busy, but not yet agreed on what is limiting growth.

What it asks of you

Honest answers, the evidence you already have, and a leader ready to act on the result.

Not designed for

Instant answers or another dashboard to maintain.

Why leaders trust the result

Rigorous where it matters.

The same answers give the same result

Scores and the constraint come from a deterministic engine. AI helps explain and draft; it cannot change a score or the constraint.

Unknowns stay visible

Missing and unknown answers are shown as such. Nothing is filled in to make the picture look complete.

You confirm before anything concludes

The report is built only from answers your company has reviewed and confirmed, and it keeps that version.

Your data stays yours

No other client can see your company's information. How we handle data

Kalle Sarraj, Founder and CEO of Growth OS

Built by Kalle Sarraj, Founder and CEO, on the Growth Operating System Framework from his book The Digital Growth Playbook. About the method and its founder

Is this another assessment?

The assessment is one step. Before it come your company profile, financial picture and interview; after it come the report, a decision session with your strategist, and the 90-day Quarter you track in the workspace.

Who needs to take part?

One leader can complete the work. Where a question needs someone else's knowledge, you can ask that colleague for input on that question.

What if we do not know an answer?

Say so. Unknown answers stay visible as unknown, and the report shows where evidence is missing rather than guessing.

Partners

Bring the method to the companies you support.

Growth OS also works through the people who guide growing companies: the programs that back them and the advisors they trust.

For incubators and accelerators

Program Partner

Give every founder in your program a clear growth priority and a 90-day plan they own, under your brand, with deployment in your cloud scoped with your team.

Explore Program Partner
For consultants and advisors

Certified Partner

Build your advisory practice on the framework: a diagnosis clients can follow, a focused Quarter, and a certification earned through assessed practice.

Explore Certified Partner

Talk to our team.

Tell us about your business and the growth question in front of your leadership. We reply personally.

Talk to our team